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Bespoke Nutrition for Your Horse
Sound Advice is an Australian online equestrian business based in the Hunter Valley NSW. Sound Advice provides hoof care in the Hunter Valley, ships natural horse health supplements, and also sells saddle pad sets, leather goods and apparel.
The idea for Sound Advice started in 2004. After having trouble finding a reliable farrier for her 15 horses, founder Alyssa decided to learn how to do it herself and went down the rabbit-hole of barefoot hoofcare and rehabilitation of both common and unusual lameness, attending many clinics on specific soundness issues and professional conferences to learn more. Initially she managed her own horses but soon was caring for horses of neighbours, friends, friends of friends, and strangers with perplexing lameness issues that vets and farriers had given up on.
Soon it was clear that nutrition was equally as important in hoof-care as the rasp, and Alyssa studied equine nutrition. Many of the supplements and feeds available on the market at the time were not meeting the specific requirements of the horses on her client list. Alyssa began making these supplements for individual horses on her roster. At the same time, developing a range of hoof health products that clients would actually use. Sound Advice Horse Health grew into a small business supplying horse health advice and products, primarily in the Hunter Valley, Newcastle and Sydney.
Over time clients moved away, horses were sold to other areas, friends from afar wanted to access these supplements and treatments, and so Sound Advice went online to make these supplements more accessible.
Clients began asking for a range of products - not just nutrition, and so we began to stock unique horse gear that clients couldn’t find elsewhere.
Sound Advice has always been a family business, but as it has grown, members of the family have become involved in the picking, packing, stocktaking, website, socials and warehouse management.
We are still committed to providing what your horse needs, and only what your horse needs, affordably and delivered as promptly as possible from right here in the Hunter Valley.
Books by Alyssa Brugman
Alyssa has written 14 novels published in 8 languages, being shortlisted for many popular choice and literary prizes. Alyssa's books about ponies, published by Penguin Random House are listed below.
You can read more about that here.
Brumby Gallery
Below are two galleries from Central Australia and Outback Queensland, which was an opportunity to observe many aspects of horse health, bio dynamics, hoof health, herd dynamics and more in feral populations, learning from academics who have studied wild horses. While staying up to date with academic papers on horse health in domestic horses has always been an important part of our business, being able to compare that with what occurs without human intervention provides an invaluable broader perspective.
In Outback Queensland we mustered a herd of feral horses and started them under saddle, making them a useful resource for the property owner as an alternative to culling.
In Central Australia we took freshly started brumbies into remote terrain (not accessible to vehicles) to observe the herd and band dynamics during breeding season, and look at the some of the control groups of previous studies comparing domestic and feral populations.